Breillatt brings deep expertise in scaling SaaS products and partner networks for supply chain and ecommerce


WASHINGTON, D.C. October 24, 2023 Optoro, Inc., the leading technology provider for retail returns, welcomes Alain Breillatt as Chief Product Officer (CPO). A veteran in scaling SaaS products for supply chain and ecommerce, Breillatt has a proven track record of building and growing products that solve complex problems for retailers, logistics providers, and consumers. 

Breillatt joins Optoro during a period of record company growth. In 2023, the company has grown 75 percent year-over-year after launching new products, scaling to more third-party logistics providers (3PLs), and attracting Fortune 500 retailers and growing ecommerce brands to its platform. 

“Alain is an impressive product leader, with the data analytics, enterprise SaaS, and retail and supply chain experience that the complex problem of returns demands,” said Amena Ali, Optoro’s chief executive officer. “He has the dynamic ability to think big, and translate big ideas into impactful solutions that scale. We’re thrilled to welcome him to the team.”  

Breillatt most recently led product management for carrier networks at e2open, following the company’s acquisition of Logistyx Technologies where he served as vice president of product management. At both companies, Alain led product management for enterprise SaaS platforms that integrated hundreds of shipping partners, and leveraged data analytics and operational efficiency to drive value for top global retailers, ecommerce, and manufacturers. He also held product leadership roles at Quadient and ProShip. Breillatt holds an MBA from Northwestern’s Kellogg School of Management and a Bachelor’s Degree from Brigham Young University. 

“This is an incredibly exciting moment for Optoro. The company has built a solution that addresses the total returns challenge – from the customer experience, the shipping and operations challenges, to the ultimate resale and recovery of goods. It’s the total returns package,” said Breillatt. “I’m energized by the opportunity to help bring that best-in-class solution to more retailers, brands and 3PLs, while uncovering new ways to create value and impact.”

For more than 10 years, Optoro has led the market for returns technology with a returns management system (RMS) that optimizes the entire lifecycle—from initiation and convenient drop-offs, to testing and dispositioning, to restock and ultimately resale. The company recently launched an industry-leading Home Pick-ups service, and partnered with Gap Inc. to transform returns and exchanges for Old Navy, Gap, Banana Republic, and Athleta. 

Breillat joins a growing leadership team, which includes Optoro’s appointment of three-time SaaS CEO Amena Ali to the executive team and Amazon’s former head of worldwide returns and recommerce Libby Johnson McKee to the Board of Directors. 

For more information on how Optoro’s returns management system drives impact for brick-and-mortar, ecommerce and omnichannel retailers like Gap, IKEA, Tuckernuck and American Eagle and 3PLs, please visit

About Optoro

Optoro is a fast-growing SaaS company revolutionizing the retail industry with cutting-edge returns solutions for retailers, brands and third-party logistics providers (3PLs). Optoro’s modular Return Management System (RMS) orchestrates and streamlines return processes from returns initiation to the next customer, helping businesses maximize savings and revenue from every return while maintaining industry leading customer satisfaction rates. Their Returns Portal and Express Returns network enhance shopper convenience, boost brand loyalty, and increase repurchase rates. Their Returns Processing software utilizes data and AI to reduce speed-to-stock times, eliminating backlogs. Trusted by the world’s leading retail brands like Gap, American Eagle Outfitters, Steve Madden, and Best Buy, Optoro is the preferred choice for turning returns into a strategic advantage.

Discover how Optoro is reshaping the future of retail returns at

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