Tips and Trends for Every Step of the Returns Cycle

Valuable insights, industry topics, and updates from Optoro’s returns experts.


Explore Optoro’s All-in-One Returns Platform

From a seamless online customer returns portal to warehouse processing and resale, our unified returns platform helps improve outcomes across all points in the returns process.

Returns Technology

Untangling the Knot: How MACH Architecture Simplifies Returns Management Integrations

In the intricate world of retail, returns management can feel like a tangled knot. Integrating any system with ERP, order management, commerce, and accounting platforms often requires complex custom coding and rigid connections. This is where MACH architecture steps in, offering a breath of fresh air and a path towards smoother, more efficient operations.

Returns Into Revenue

Tailor Made: How Retailers Can Leverage Personalization in the Returns Process

Traditionally, personalization has been reserved for the shopping experience and outbound fulfillment. In 2024 we see savvy retailers analyzing and investing in reverse logistics with the same mindset as outbound.

Corporate Social Responsibility

Embracing Circularity in Retail: A Path to Sustainability

The need for sustainable practices in retail has never been more urgent. And shoppers agree. In fact, 63% of consumers actively seek out brands that have sustainability efforts putting increasing pressure on retailers to adopt a “circular” mindset.  This article delves into the key aspects of circularity and sustainability including: What is circularity in retail? …

Returns Into Revenue

Returns Fraud & Abuse: What Retailers Need to Know in 2024

Fully appreciating the nuances in shopper returns behaviors is the only way to take control of your returns loss. Only when you recognize and categorize them into preventable or unpreventable returns can you tailor a return management system to mitigate its business cost.

Optoro Updates

Optoro’s 2023 Impact Report

2023 was a year of strong growth and high impact for Optoro. Explore how we made a difference for our customers, communities, and the planet.

Reverse Supply Chain

Mastering the Maze of Returns: The WMS vs. RMS Debate

Returns are an evergreen challenge for both retailers and 3PLs. Yet, many tools fall short when it comes to mitigating the impact of returns. In this article we’ll take a look at the key differences between using a WMS and an RMS for retail returns.