Washington, DC – October 5, 2015 – Optoro ® , the leading platform for returned and excess inventory, today launched its new B2B wholesale marketplace, BULQ.com™.  BULQ offers resellers and recyclers an easy and reliable way to source discount inventory and parts, including overstock, returned, refurbished and excess inventory, directly from retailers — in bulk.

“As Optoro continues to deepen our relationships with the nation’s largest retailers, we found that many want an efficient solution for selling inventory to the wholesale market ,” said Adam Vitarello, Optoro’s Cofounder and President. “BULQ.com’s revolutionary new approach captures greater value by providing small-to-medium resellers easy access to inventory previously only available to the largest liquidators.”

BULQ.com is Optoro’s first wholesale e-commerce website. The new site offers benefits for both retailers and purchasers, including:

  • Guaranteed manifests. BULQ.com guarantees 98% accuracy in the products purchased, which means buyers no longer shoulder the risk associated with sourcing liquidation inventory.
  • Hassle-free shipping.  BULQ.com handles all logistics from affordable, flat-rate shipping to real-time tracking and reliable delivery, even to residences.
  • Dedicated support. BULQ.com offers a dedicated customer service team, seven days a week, to answer any questions about the inventory.

Over the past few years, Optoro’s clients, which include many of the nation’s top 50 retailers, expressed a need for a new and efficient wholesale e-commerce platform. Through BULQ.com, these retailers are able to target a whole new segment of buyers, reaching resellers, increasing recovery value, and moving inventory faster. In addition, BULQ.com is powered by superior data analytics and pricing algorithms that optimize sell-through for retailers and ensure higher margins.

BULQ.com also benefits entrepreneurs and small business owners by offering them an easy way to source discount inventory from leading retailers. Individual resellers can shop by category, including Electronics,  Home & Garden, Clothing & Accessories, Toys & Baby Goods, Health & Fitness, and more. BULQ.com serves as a complement to Optoro’s consumer-facing site, BLINQ.com™, which enables savvy customers to find great deals on top brands.

About Optoro

Optoro is a technology company that is transforming the way the nation’s leading retailers process and sell their returned and excess inventory. Through its use of comprehensive, world-class data analytics and multi-channel online marketing, Optoro’s software platform determines the best path for returned and excess goods, maximizing recovery value, enabling consumers to get great deals, and reducing environmental waste. Founded in 2010, Optoro is based in Washington, DC and Maryland. Optoro, BLINQ, and BULQ are trademarks of Optoro, Inc. and may be registered in certain jurisdictions. For more information, please visit www.Optoro.com and follow us on Twitter at@optoroinc.


Carly Llewellyn