As shoppers increasingly turned to the internet for their holiday purchases this year, they were more likely to patronize e-commerce shops with speedy delivery and easy returns, analysts say. Online holiday sales are expected to top $107 billion this year, an increase of 13.8% over 2016 according to Adobe.
Returns have become a “battleground” among online retailers trying to attract and retain customers, said Tobin Moore, chief executive of Optoro Inc., a logistics provider that helps companies like Target and Best Buy Co. to take back and resell returned merchandise.