Co-Founder and President
Adam Vitarello co-founded Optoro in 2008 with Tobin after working with him at eSpot, which he joined in 2005 as CTO and COO.
While at eSpot, Vitarello meticulously designed, programmed, and implemented every feature of the proprietary software, systems and marketing algorithms that put eSpot at the forefront of its industry and created the core for Optoro’s software today. He provides an eye for streamlining the reverse logistics process and an uncompromising attitude always demanding excellence. Adam has been responsible for major design elements and implementation strategies of Optoro’s proprietary software and systems. As President, he manages corporate headquarters and remarketing solutions with a one-on-one approach that puts employees first with the goal of maintaining a small-business feel in a rapidly expanding environment. Adam utilizes that same personal interaction strategy with clients and partners in advancing the automation and remarketing technologies that serve as the driving force of Optoro’s service.
When he’s not pulling all the strings for Optoro and our partners, he can be found training for marathons, triathlons, or mountain climbing. Even atop Mt. Kilimanjaro, reverse logistics is never far from his thoughts. Adam holds a B.A. from Brown University.