UPS invests in reverse-logistics startup Optoro, readies itself for National Returns Day

UPS has become an investor in reverse logistics startup Optoro in an effort to better manage both the transportation and disposition of returns and excess inventory this post-holiday season, The Wall Street Journal reported Tuesday.

UPS already aims to simplify returns services by offering preprinted return shipping labels and other options that allow pickup and exchange right at the consumers door. Aligning with Optoro is a further step into reverse logistics for the delivery company.

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CARLY LLEWELLYN

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