UPS Explains Rationale of New Optoro Partnership

Last month UPS announced it was creating a strategic alliance with third-party logistics provider Optoro, which included an undisclosed investment in the company. The intent was to create a one-stop shop for retailers and manufacturers to optimize the transportation and disposition of returns and excess inventory.

Multichannel Merchant recently caught up with Steve Brill, vice president for retail and global B2C for UPS, to dig a bit deeper into the rationale behind the agreement.

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CARLY LLEWELLYN

Senior Director of Corporate Marketing