Reverse Logistics Takes Off

As consumers are turning away from purchasing products in traditional brick-and-mortar stores in favor of buying those same goods online, the need for enhanced reverse logistics services is becoming increasingly more apparent.
When products are purchased in stores, the rate of return is roughly 8 percent, but for goods purchased online, the return rate jumps up to 30 percent, according to Carly Llewellyn, director of marketing and communications at Optoro, a Washington, D.C.-based technology company that provides end-to-end reverse logistics solutions.

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Senior Director of Corporate Marketing