Leadership

Mckenzie Harper

VP, Product Marketing

As Head of Product Marketing at Optoro, Mckenzie leads go to market strategy, messaging & positioning, and sales enablement, bringing nearly a decade of experience in Product Marketing & Retail to the role.

Mckenzie joined Optoro in 2021 after spending a number of years in Product Marketing roles at DC tech companies. Mckenzie spent the majority of her career at Applied Predictive Technologies (APT), where she expanded Test & Learn analytics globally through Product Marketing, Thought Leadership, Events, Digital Campaigns, and trust based relationships with the Fortune 500. APT was acquired by Mastercard in 2015 for $600 million. Prior to that, Mckenzie worked in Marketing, Digital Analytics, and Fashion & Retail, where she spent time at comScore, Victoria’s Secret, and Jil Sander America. Before joining Optoro, Mckenzie led Product Marketing for Diligent’s fast growing, highly differentiated Insights & Analytics suite, helping them bring the product line to the forefront of Diligent’s business. Mckenzie enjoys uncovering and launching new strategies, building and empowering teams, and providing the connective glue that drives organizations forward.

Mckenzie holds a B.S. in Economics from the Wharton School of the University of Pennsylvania with dual concentrations in Marketing and Operations & Information Management. In Mckenzie’s free time, she serves as President of the Wharton Club of the National Capital Region (WCNCR) and on the board of Adam Grant’s Alumni Organization, The 238 Society. Mckenzie stays actively involved in the Fashion Scholarship Fund (FSF) and enjoys spending time in DC and New York.

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