Gartner, the world’s leading research and advisory company, just released the 2018 Cool Vendor report—revealing the companies leading the pack in innovative technology. And Optoro is featured as a Cool Vendor in Intelligent Supply Chain Technology!

This research helps supply chain leaders understand the future evolution of the industry, and how emerging vendors meet the demand for leveraging big data concepts and embedding artificial intelligence into supply chain applications.

In Gartner’s associated Supply Chain Technology User Wants and Needs study, it was revealed that:

  • 71% of companies feel supply chain technology is a key source of competitive advantage.
  • 63% of companies said they planned to increase their IT spending in 2018 — up from 50% in 2017.

To that end, Gartner lays out the best of breed solutions that retailers should invest in. As retail returns continue to grow and consumers increasingly consider a flexible return policy a key factor in where they choose to shop, Gartner recommends that retailers need a robust returns management system that goes beyond transaction management.

The report states that Optoro’s use of machine learning to drive returned and excess inventory to the highest value sale or resale point to maximize recovery will become increasingly relevant as brands expand direct-to-consumer sales and move away from wholesale sales.