In today's consumer-driven world, manufacturers are increasingly hamstrung by the distressed inventories that are the byproduct of this ultra-competitive landscape. Manufacturer overruns result in overstock product. Vendor buy-backs and replacement unit guarantees translate into obsolete units down the road. Return allowances mean more untreated customer returns and refurbished stock.

Many manufacturers currently have processes in place that seek to address the various types of distressed inventory, from burdening primary sales staff with remarketing and bargaining with ad-hoc liquidators to simply storing or destroying product. While convenient, these methods marginalize the issue as a secondary concern. Such approaches lead to competition with “A stock” product and fail to seize the potential of remarketing directly to the millions of online discount shoppers who regularly seek out distressed inventory.

Through our proprietary selling software that targets online buyers across multiple global marketplaces, Optoro empowers clients to bypass the chain of intermediaries and share in the higher return gained by selling direct-to-consumer. Our streamlined solution takes little to implement, relieves the pressure on valuable warehouse space, and expedites speed to sale.

Most importantly, clients gain near-total control in determining where and at what price product is sold, thereby mitigating channel-conflict liabilities and recovery erosion. Add to that comprehensive cataloguing, professional fulfillment, and eco-friendly product disposition, and you'll see why Optoro is the most comprehensive, cutting-edge, and value-driven asset recovery solution on the market for manufacturers.

For a more detailed analysis of how Optoro can address your specific inventory needs, click here to contact one of our asset recovery specialists.