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About Us

Uncovering Hidden Revenue for Retailers. Delivering Value for Shoppers.

About Us

Our mission is to champion the world's returned and excess goods, create unmatched value and power the future of sustainable commerce. Through our cloud-based, multi-channel selling technology, online remarketing expertise and full suite of business intelligence tools, we offer our clients the optimal solution for managing their reverse logistics and creating a more sustainable supply chain.

Our Story


What began as an innovative start-up founded by young entrepreneurs in a garage has grown into a successful technology company where e-commerce, logistics, and big data come together to offer a revolutionary solution to one of the biggest challenges in retail.

Today, we are based in Washington, DC and Maryland, where we house our talented team of problem-solvers. Whether we are tackling the latest logistics puzzle or building a more efficient way to connect goods to customers, we pride ourselves on being a true partner to our clients.

Our Products


Our cloud-based software that processes and remarkets returned, overstock, and open-box products.


Our eCommerce platform that offers deep discounts on limited-quantity items from the world's biggest brands.


Our revolutionary liquidation channel that connects resellers with wholesale goods from major retailers.

Our People

Meet Our Team

The Optoro Board

Meet our Investors

  • Toby

    Tobin Moore

    Co-Founder & Chief Executive Officer

    As CEO, Tobin Moore is responsible for the vision, strategy and growth of Optoro. Under his leadership, Optoro has expanded from a scrappy start-up to a major industry player, helping the nation’s top retailers address the $500B market of returned and excess goods. Tobin has been recognized as a leading SaaS CEO through honors such as Ernst & Young’s Entrepreneur of the Year and Washington Business Journal’s 40 under 40. Prior to launching Optoro in 2008, Tobin founded eSpot, one of the original eBay drop-off facilities, his first foray into the growing world of e-commerce. Tobin holds a B.A. from Brown University with a double major in Business Economics and American History.

  • Adam

    Adam Vitarello

    Co-Founder & President

    Adam Vitarello co-founded Optoro in 2008 with Tobin after working with him at eSpot, which he joined in 2005 as CTO and COO. While at eSpot, Vitarello meticulously designed, programmed, and implemented every feature of the proprietary software, systems and marketing algorithms that put eSpot at the forefront of its industry and created the core for Optoro’s software today. He provides an eye for streamlining the reverse logistics process and an uncompromising attitude always demanding excellence. Adam has been responsible for major design elements and implementation strategies of Optoro’s proprietary software and systems. As President, he manages corporate headquarters and remarketing solutions with a one-on-one approach that puts employees first with the goal of maintaining a small-business feel in a rapidly expanding environment. Adam utilizes that same personal interaction strategy with clients and partners in advancing the automation and remarketing technologies that serve as the driving force of Optoro’s service.

    When he’s not pulling all the strings for Optoro and our partners, he can be found training for marathons, triathlons, or mountain climbing. Even atop Mt. Kilimanjaro, reverse logistics is never far from his thoughts. Adam holds a B.A. from Brown University.

  • Scott

    Scott Hardy

    EVP Client Success

    Scott Hardy brings over 25 years of experience to Optoro in strategic account management and business development. Driven by a passion for his clients’ success, he has a hands-on approach to building winning strategies and high-performance teams that deliver real, sustained value.

    In his career, he has held senior leadership roles with top global companies in retail, digital commerce, and consulting. Most recently Scott was a member of eBay Enterprise’s senior leadership team, where he was responsible for helping clients achieve over $5 billion in sales across solutions in eCommerce technology, digital marketing, and omni-channel supply chain.

    Scott holds a B.S of Industrial Engineering from The Georgia Institute of Technology. Outside of work, he loves spending time with his awesome wife and three kids. With any spare moments that remain, he can be found playing music and mentoring young musicians.

  • Bob

    Robert Latchford


    Bob Latchford brings more than 20 years of experience in finance, operations and general management to Optoro. He has been a prominent CFO in the DC area for over a decade, helming the financial departments at Current, Cernium, and Clarview and Clarabridge. He has also held senior financial leadership positions with Biosynexus Incorporated, Pedestal Incorporated and Federal City Capital Advisors LLC. Bob brings a strong, stable platform to Optoro’s finance department, and does his best to balance our incredible coffee budget.

    When he isn’t keeping a handle on our spending and managing our bottom line, he can be found playing hockey with his two sons. Bob earned his B.A from Hamilton College and M.B.A. from the University of Texas at Austin.

  • Josh

    Joshua Szmajda


    Josh Szmajda brings 26 years of technology and leadership experience to Optoro. His track record of building high-performance enterprise-class solutions in eCommerce and operational software drives Optoro’s technology department to deliver reliable, customer-focused solutions that can almost think for themselves. Josh runs the technology team with a keen eye for all functional areas, from initial design through world-class delivery and operations. He is passionate about leveraging technology to fully optimize Optoro’s offerings, ensuring speed, usability, and reliability at every stage of the process.

    He speaks often in the open-source community and organizes several open-source groups in the DC area. His work with the community allows his team to incorporate the best and brightest ideas from a variety of sources into Optoro’s products, delivering best-in-class solutions for complex problems.

    When he unplugs, Josh can be found running, cooking, playing music, and spending time with his family; although he often writes open-source software instead of sleeping.

  • Karolyn

    Karolyn Dector

    VP Product Management

    Prior to joining Optoro to lead Product Management and Strategy, Karolyn worked at Evernote, a company whose mission is to help the world remember everything, communicate effectively and get things done. At Evernote, Karolyn focused on the success of Evernote's large development partners and the expansion of the Platform. Prior to joining Evernote, Karolyn was an executive at Parature, a leading SaaS customer support solution (acquired by Microsoft). While at Parature, Karolyn held a series of roles as VP of Account Management, Services, and Product Management. Earlier in her career, Karolyn designed and developed solutions at The Johns Hopkins University Applied Physics Laboratory, MicroStrategy, and

    Karolyn holds a B.A. in Computer Science and a Minor in Computer Engineering from Dartmouth College and was a member of Phi Beta Kappa honor society. In her spare time you can find Karolyn spending time with her daughter, mountain biking, cooking, and traveling.

  • Caroline

    Caroline Ernst

    VP eCommerce

    Caroline Ernst is truly a pioneer in online media with over 15 years of marketing experience. In her role as VP eCommerce Marketing at Optoro, Caroline is responsible for the eCommerce strategy and implementation, both for, our proprietary B2C eCommerce as well as third-party marketplaces.

    As a passionate early adapter in the digital space, Caroline managed e-retail and e-learning businesses for Wirefly, FootSmart and FamilyEducation Network, a Pearson Company. She led the rapidly evolving digital brand strategies for top digital advertising agencies like Performics and 360i.

    Caroline received a Certificate in Business Administration and Management from Harvard University, an M.A. from North Carolina State University and a B.A. from Vanderbilt University. She has spoken at the Digital Media Forum in Dubai and was an active member of

  • Cris

    Cris Lull

    VP Business Development

    Cris Lull joined the Optoro team in late September 2010 to drive revenue growth, manage increased client acquisition, and lead our top-notch Business Development team. He previously spent 14 years as a software and technology sales executive in the enterprise software, interactive marketing, pharmaceutical and biotechnology industries. Cris has proved a master of various growth strategies, including pre- and post-IPO, private equity backed, and post acquisition customer growth management. Prior to Optoro, Cris was sales leader for various technology and pharmaceutical companies including Targusinfo, InforMax, Astra Zeneca and Solvay.

    When he’s not working with new clients helping them find the best reverse logistic solutions for their individual needs, Cris enjoys mountain biking and surfing. He holds a BS in Chemistry from James Madison University and an MS in Finance from George Washington University.

  • Ricardo

    Ricardo Menendez

    VP Operations

    Ricardo brings over 14 years of experience in supply chain and distribution operations for a variety of customers to Optoro. Ricardo has led teams that serviced successful fulfillment operations in a 3PL model for companies like Comcast, Sandisk as well as several OEM’s and software companies. With his insatiable drive for process improvements and lean operations, Ricardo is a key player managing our internal operations as well as the ones where we are co-located with clients and 3PL providers.

    When not making sure all our orders ship on time in full and with no errors, he spends quality time with his two children, cooking and mountain biking. Ricardo has a BS in Industrial Engineering from ITESO in Guadalajara, MX

  • Sylvie

    Sylvie Thompson

    VP Solution Strategy

    Sylvie brings to Optoro a unique combination of product management and detailed supply chain management expertise focused within the consumer packaged goods and retail industries. Sylvie has spent more than 20 years honing her expertise at management consulting firms and software-as-a-service companies, such as Capgemini Consulting and The Worldwide Retail Exchange (WWRE). She has worked with global companies assisting them in all aspects of supply chain management including sourcing and procurement, warehousing, distribution and leading supply chain technologies such as RFID.

    Sylvie is a strong believer in continuous learning. When not challenging her peers to push the solution even further, she writes for the Darden School of Business. She also enjoys traveling the globe. Her goal is to explore all seven continents – she has visited four and only has three more to go. Sylvie holds an MBA from the University of Western Ontario, Richard Ivey School of Business.

  • Adamw

    Adam Wegner

    General Counsel and SVP Corporate Development

    Adam brings to Optoro more than 20 years of experience as a hands on chief legal officer, corporate development executive and counselor for successful dynamic companies experiencing rapid growth. Prior to joining Optoro, he served as general counsel for Exodus Communications, Exclusive Resorts, and Starpoint Health. Adam began his career as a corporate and transactional attorney for leading law firms in Silicon Valley and Washington, D.C.

    Adam earned his BA from the University of Pennsylvania and his JD from the Georgetown University Law Center. Outside of work, he loves spending time in Chatham, Cape Cod or elsewhere with his wife and two sons, enjoying sports, mountain and road biking, cooking, and exploring new cuisines all over the world.

  • Mikeg

    Mike Goynes

    VP Pricing and Content

    Mike is a 13+ year eCommerce veteran who cut his teeth in the wireless & cellphone industry. He spent much of his time overseeing data management through the design and development of product catalogs and content management systems. His aversion to repetitive tasks and his passion for efficiency pushed him to adopt an "Automate All The Things" mantra, leading to expansive expertise in data modeling, integrations, and architecture. Prior to joining the Optoro team, Mike was instrumental in optimizing content management at Simplexity, dramatically reducing overhead for the company’s largest partners. At Optoro, Mike utilizes his data management and automation experience to ensure clients' products are a part of our catalog with compelling content and optimal pricing, all with incredible efficiency. He is also leading the charge to further unlock Optoro's expansive historical data for reporting and analysis. Mike lives with his family in a veritable menagerie complete with a coral reef aquarium and one adorable Jack Russell Terrier, Speck.

  • Emily

    Emily Holland White

    Senior Director Talent & Culture

    Emily brings 10+ years of human resources experience to Optoro. In her role, Emily is responsible for identifying, developing, engaging and rewarding the company’s exceptional talent, while also serving as a steward of the Optoro’s high performing culture. Emily joined Optoro from Edgeworth Economic, a boutique consulting firm in DC, where she led their human resources function.

    Previously, Emily was the Assistant Director of Alumni Career Services at Georgetown University, where she managed the award winning webinar program and student-alumni career focused programs. Emily launched her career at the Advisory Board Company, and ultimately served as their Chief of Staff, leading a team of associates with responsibility for hiring, staff allocation, and career development.

    Emily graduated Phi Beta Kappa from Catholic University, and also holds a Masters in Human Resources Management from Georgetown University. Outside of work, Emily serves on the Georgetown University Alumni Association Board of Governors and is actively involved with Children’s National Medical Center’s Junior Council.

  • Charlie

    Charlie Stuart-King

    Senior Director of Design

    Charlie brings 16+ years of Experience & Visual Design expertise to Optoro. In his role, Charlie oversees all aspects of design. Within this role, his team draws connections between business needs, innovation and great design to create the best possible user interactions with the Optoro brands both off and online.

    Formerly, Charlie ran his own design services company servicing brands like SapientNitro (MasterCard, ASCD, BrownAdvisory) Deluxe and more. Prior, Charlie worked with LivingSocial, LearnZillion, Walmart, Macys, RueLaLa, Activision Blizzard, Apple Records, Fox Broadcasting and numerous financial services companies.

    Charlie holds a B.A. (hons) in Graphic Design from the University of Creative Arts, England. Outside of work, Charlie spends the majority of his time with his 2 young daughters, designing updates to his house and when possible, 30-mile + rides.

  • Ann

    Ann Calamai

    Director of Sustainability

    Ann Calamai brings over a decade of experience in the environmental field, having held previous positions in government, non-profit and private sectors. At Optoro, Ann leads all sustainability initiatives. She is responsible for working with the Client Success Team to build out environmental impact models for clients and to quantify sustainability benefits that retailers can achieve with the Optoro solution. Ann, a year-round bike commuter, also heads up the company’s internal green initiatives. She works to reduce energy and waste production at our company facilities and to heighten environmental awareness among our employees.

    Prior to joining Optoro, Ann worked at the EPA’s Office of Research and Development on the hydraulic fracturing task force. Her earlier research focused on natural resource taxation, renewable energy subsidies, and regulatory frameworks for nanotechnology.

    Ann graduated from Lewis and Clark College with a B.A. in Environmental Studies (Phi Beta Kappa) and earned an M.S. in Environmental Policy from Bard College.

  • Lawson_devries_torso

    Lawson DeVries

    General Partner, Grotech Ventures

    “Optoro is the rare combination of slick technology that is disrupting a massive, poorly serviced market. Every retailer in business, whether they admit it or not, is experiencing inefficiencies and pain as a result of returned goods and aged/excess inventory. Optoro’s solution directly addresses that pain and provides retailers with an immediate ROI.”

    Lawson DeVries joined Grotech Ventures in 2005 and is a General Partner at the firm. He focuses primarily on investment opportunities in software, internet, digital media, networking and infrastructure. Lawson currently serves on the boards of 6fusion, AnyPresence, Optoro, RedPoint Global, TapInfluence, TaskEasy, UrbanBound and Zonoff. He was also the first investor in NexGen Storage and sat on the board until its acquisition by Fusion-io. Lawson also works closely with a number of other Grotech portfolio companies including Clarabridge, Hillcrest Labs, Logi Analytics and LogRhythm. He has also worked with prior Grotech portfolio companies Broadsoft (NASDAQ: BSFT), Collective Intellect (acquired by Oracle) and Aztek Networks (acquired by GenBand).

    Prior to joining Grotech Ventures, Lawson was an Associate in the Institutional Equity Sales division of the Buckingham Research Group, a boutique independent research firm. Previously he was an Associate in the Equity Research division at Deutsche Bank where he rolled out coverage on a new division of the Industrials sector that included Caterpillar, Deere and Co. and AGCO. Prior to this, Lawson was an Associate in Deutsche Bank’s Health Care group covering Managed Care stocks.

    Lawson has a BA in English Literature from Harvard University and an MBA from Duke University’s Fuqua School of Business.

  • David_griest

    David Griest

    Managing Director, SJF Ventures

    “Optoro is quickly becoming the leading direct-to-consumer remarketing platform for the reverse supply chain. With over $100 billion of distressed inventory annually in the U.S., Optoro is disintermediating the conventional middlemen and providing higher returns with fully transparent visibility and data analytics for its clients.”

    David Griest is a Managing Director in SJF Ventures’ Durham, NC office. He joined SJF in 2004. David serves on the board of SJF portfolio companies Aseptia (sustainable food processing technology), BioSurplus (used laboratory equipment), Optoro (asset recovery solutions), eRecyclingCorps (reprocessing wireless devices), Rustic Crust (all-natural and organic pizza products), and Telkore (wireless infrastructure services). He previously served on the board of Salvage Direct (online salvage vehicle auction) and as a board observer for Intechra (electronics lifecycle management).

    David was previously with Croft & Bender, an investment bank in Atlanta that provides venture capital, M&A and other financial advisory services for middle market and emerging growth companies in the Southeast. He also helped manage C&B Capital, a private equity fund that selectively invests in privately-held, small- and mid-sized, high-potential growth companies. C&B Capital’s investments include venture capital for emerging growth companies, growth capital for more established companies and leveraged acquisitions and recapitalizations for growth-oriented companies with strong cash flows.

    David has an MBA from the Yale School of Management and a BBA in Finance from the University of Georgia. He enjoys mountaineering and hiking to each of the 50 states’ high points.

    - See more at:

  • Ted_leonsis

    Ted Leonsis

    Co-Founder, Revolution Growth

    “Optoro has discovered a disruptive approach to solving one of the retail industry’s biggest and most costly logistics challenges. Our sweet spot is working with companies that have a big, built-to-last vision for attacking a significant market – and that’s exactly what Tobin and Adam are doing at Optoro.”

    Ted Leonsis is a nationally renowned entrepreneur, investor, and business-builder. He sits on the board of directors of several leading companies ranging from American Express to Groupon. Ted has been involved with Revolution Growth since its founding, as an investor in and Chairman of Revolution Money and AddThis (formerly Clearspring). (Mr. Leonsis has no financial stake in the other Revolution Growth I investments.)

    Ted is the founder, chairman, and majority owner of Monumental Sports & Entertainment, which owns the Washington Capitals (NHL), the Washington Wizards (NBA), the Washington Mystics and the Verizon Center.

    Leonsis retired from active management of AOL in 2006, where during the previous 13 years he was an inspirational leader and held a number of senior positions, including vice chairman and president, and worked closely with Steve Case for a decade to build AOL into the world’s leading internet company with a market value at its peak in excess of $100 billion.

    Leonsis founded SnagFilms, the internet’s leading site for online audiences to find, watch, and share documentary films. Ted also has been an producer of award-winning documentary films such as Kicking It and Nanking, which premiered at the 2007 Sundance Film Festival and has won a Peabody Award and an Emmy Award. A third documentary produced by Leonsis, A Fighting Chance, aired on ESPN in fall 2010.

    Early in his career Leonsis was the founder of several technology-enabled consumer companies, including Redgate Communications, where Leonsis is crediting with coining the phrase “new media.” Leonsis has been named Washington’s Businessman of the Year, a Washingtonian of the Year, one of the 20 most influential people in sports, and one of the top 10 entrepreneurs of the year. Leonsis blogs daily at

  • Dan_levine

    Dan Levine

    Managing Partner, Tenfore Holdings

    “Optoro’s focus is on using software and analytics to better match supply with demand, so that retailers can realize higher prices and faster turns on excess, returns, and clearance inventory – an area of retail that can be underserved by technology today. The resulting efficiencies can create win-win outcomes for participants in the Optoro ecosystem and can move the needle on retailers’ top and bottom lines.”

    Tenfore Holdings is an investment management firm that provides operational value-added to growth-stage companies where technology plays a transformative role. Tenfore focuses on commerce and Big Data equity/debt investments where they can apply their operating experience and strategic relationships to enhance value. They have extensive experience operating at scale, and understand how to build smaller enterprises to scale. By providing capital, strategic guidance at the board level, and operational support to talented managers, the firm helps companies realize their full revenue, profit and market-value potential for the long-term.

    The managing partner is Dan Levine. Dan has 6+ years experience working with Eddie Lampert overseeing, developing, and operating core and startup businesses, particularly within Sears Holdings, concentrating on eCommerce, mobile, social, machine learning, and local spaces. He has focused on multichannel experiences that leverage and link online, store, supply chain, pricing, inventory, merchandising, and analytics systems. Dan holds an AB from Harvard and an MBA from Harvard Business School.

  • Anthony_nader

    Anthony Nader

    Managing Director, SWaN & Legend Venture Partners

    “SWaN & Legend is very excited about our partnership with Optoro. When we first heard about the business, we knew Optoro was focused on something exciting. The company represents everything we seek in our investments: passionate entrepreneurs creatively solving big, complex problems while bringing a compelling value proposition to customers.”

    Anthony (Tony) Nader is Managing Director of SWaN & Legend Venture Partners. In 2006, he and his two partners founded SWaN Investors and, in 2012, they partnered with Legend Investors to form SWaN & Legend. The companies have over twenty widely diversified investments, including growth oriented companies, start-up ventures, and domestic and international real estate holdings.

    Nader is Vice Chairman at Asurion, a company that he successfully merged with his company, NEW, in 2008. Nader joined the upstart NEW in 1990 as Chief Operating Officer, was named President in 1999 and Chief Executive Officer in 2006. Under his leadership, NEW grew to be the largest global provider of extended service plans for the consumer electronics and appliance industry. For over twenty years, NEW grew at a compounded rate in excess of 20 percent. During his tenure, Nader focused the organization on delivering high quality customer care, developing innovation solutions, creating strong client partnerships, with emphasis on hiring, developing and retaining extraordinary people. NEW was recognized by JD Power for providing “Outstanding Customer Service Quality” and by both the Washington Business Journal and the Washingtonian Magazine as one of the top 50 places to work.

    Before joining NEW, Nader was the Product Manager for extended service contracts at Progressive Corporation in Cleveland, Ohio. Prior to Progressive, Nader served as a Retail Banking Officer for Ameritrust Company, N.A.

    Nader is involved in a number of philanthropic, business and community organizations. He is a partner in the Washington Nationals Baseball Club and a partner in Monumental Sports and Entertainment – which owns the Washington Capitals, Wizards, Mystics and Verizon Center. He currently serves as secretary of the Inova Health System Board of Trustees. He is the past chairman of the Inova Health System Foundation Board where he has served since 2001. He is a member of Venture Philanthropy Partners, The Economic Club of Washington, DC and the Young Presidents Organization.

  • Jim_macintyre

    Jim MacIntyre

    Principal and CEO, Product Lab, LLC

    “I first was excited when I saw the size of the problem Optoro is addressing and the unique and innovative technical approach they are using to address that problem. As I learn more about their use of groundbreaking technology and leading-edge software design, I am more convinced that they have the right team, doing the right things with a visionary approach to change the way retailers solve the age old dilemma of dealing with customer returns and excess inventory.”

    Jim MacIntyre is a serial entrepreneur with over a 20-year track record for technology innovation. He has served as a CEO and board member for some of the DC area’s most dynamic technology companies, including Ignitio, Cirrus Seven, and Logi Analytics. He was founder and CEO of pioneering web analytics and optimization firm Visual Sciences, formerly WebSideStory, which he sold to industry-leader Omniture. Additionaly, he served as Chief of eCommerce Technology for GSI Commerce, which was acquired by eBay in 2011 and became eBay Enterprise. He is currently the CEO and Principal of McLean, VA - based Product Lab, LLC. Mr. MacIntyre holds a BA from the University of Vermont.

  • Dan_oros

    Daniel Oros

    Partner, Green Growth Fund
    Kleiner Perkins Caufield & Byers

    Dan Oros joined Kleiner Perkins Caufield & Byers in 2009 and is a partner in KPCB’s Green Growth Fund (GGF), which supports young companies leading new markets in sustainable ways. Since joining the GGF team, Dan’s primary focus has been on rapidly growing technology companies in the industrial, consumer, and financial services sectors. He is a board member at Kilowatt Financial, a board observer at Clean Power Finance and TAS Energy, and was a board member at Gen110 before its 2013 acquisition by Solar Universe.

    Before joining KPCB, Dan was a vice president in the Goldman Sachs Special Situations Group and a founding member of its alternative energy investing team, where he eventually led the team’s solar initiatives. Dan had a direct role investing in First Solar and was a board observer at SunEdison from 2006-2009. Before joining the Special Situations Group, Dan was an FX trader at Goldman Sachs, making spot markets in the euro and Swiss franc.

    Dan holds a B.S. degree with distinction in management science and engineering from Stanford University, with a concentration in financial and decision engineering.

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