Our Mission

Optoro's mission is to provide the most comprehensive asset recovery solution for the distressed inventory of retailers, manufacturers, and 3rd party providers. Through our cutting-edge technology, online remarketing expertise, and full service fulfillment operation, Optoro offers our clients maximum recovery value with optimal velocity to sale and fully transparent reporting.

History

Optoro was founded in 2004 to remarket the idle assets of businesses by leveraging the incredible buying power of millions of online shoppers. Responding to the needs of our growing client base, Optoro has evolved from exclusively an eBay reseller to an industry-leader in multi-channel online asset recovery with proprietary software and remarketing algorithms. Currently, Optoro provides our scalable solutions to clients ranging from mid-sized online retailers to large publicly-traded manufacturers.

Market In Need

Optoro understands that to remain competitive in today's retail environment, companies must offer generous return policies and stock the latest and greatest, even if that results in an increased number of customer returns, overstock, discontinued and refurbished product. While the amount of this distressed inventory continues to grow – now exceeding $100 billion annually by some estimates – the majority of current offerings remain mired in the past, recovering little value with limited transparency.

21st Century Solution

Unlike traditional liquidators that funnel product through multiple layers of middlemen, Optoro has developed 21st century remarketing technology to maximize recovery by connecting the distressed inventory of our clients directly to the millions of online end consumers who regularly seek out such product. With an eye to the varied and unique requirements of each client, Optoro offers a suite of fully customizable solutions that ensures asset recovery needs are satisfied even as they continue to evolve over time.